Creator Economy
YouTube RPM Calculator
RPM (revenue per 1,000 views) is the standard way YouTube creators measure how much they actually earn per view, combining ad revenue, channel memberships, and other monetization sources into one rate.
The formula
RPM = (total earnings ÷ views) × 1,000
Worked example
A video earns $400 from 100,000 views:
RPM = (400 ÷ 100,000) × 1,000 = $4.00
Frequently asked questions
What does RPM mean on YouTube?
RPM stands for revenue per mille (per 1,000 views) — it's the actual amount a creator earns for every 1,000 views, after YouTube's revenue share and all monetization sources are factored in.
How is RPM different from CPM?
CPM is the rate advertisers pay per 1,000 ad impressions, while RPM reflects what the creator actually receives per 1,000 views, which is lower since it accounts for YouTube's cut and the fact that not every view includes a monetized ad.
Why would I calculate my own RPM instead of using YouTube Studio's number?
YouTube Studio already reports RPM, but this calculator is useful for estimating RPM from a specific payout and view count — for example, comparing RPM across individual videos, sponsorship deals, or platforms.