Creator Economy
YouTube Earnings Calculator
This calculator estimates YouTube ad revenue based on total views and your channel's RPM (revenue per 1,000 views) — the figure YouTube Studio reports as your actual earnings rate.
The formula
earnings = (views ÷ 1,000) × RPM
Worked example
A video with 100,000 views and an RPM of $4:
earnings = (100,000 ÷ 1,000) × 4 = $400
Frequently asked questions
How are YouTube earnings estimated?
Earnings are estimated by dividing total views by 1,000 and multiplying by your RPM (revenue per 1,000 views) — RPM reflects your actual take-home revenue after YouTube's cut, ad rates, and audience factors.
What is a typical YouTube RPM?
RPM varies enormously by niche, audience location, and season — it can range from under $1 to $20 or more per 1,000 views. Checking your own YouTube Analytics is the most accurate way to find your real RPM.
Is this the same as CPM?
No — CPM is what advertisers pay per 1,000 ad impressions, while RPM is what a creator actually earns per 1,000 views after YouTube's revenue share and other factors, so RPM is always lower than CPM.